June 8, 2023
Creating and running a creator management agency can be a rewarding and successful business, but it's not without its challenges. As your agency grows and scales, it's easy to make mistakes as your continue to learn by doing every step of the way. Here are 3 tips that content creator agencies should consider when scaling their business:
Look after your creators
This is pretty straight forward and clear but goes without consideration a lot of the time. Working in the creator space means you your relationships is your life line. It’s critical that as your roster grows you continue to connect and build your relationship with your creators that you manage. So how do you go about that in an effective way?Well… here are a few tips:
When starting off your agency you can get by doing things simply with a spreadsheet and gmail account. But as your roster grows and your hire more to your team it's important to have systems in place to manage your resources effectively.A few great tools to do this include:
Scale your processes as your business grows
Your team is the backbone of your agency. There are always going to be fires that need to be put out when running an agency so ensuring your team is unified to tackle these fires is crucial to your success.Investing in your team’s development is crucial for the long-term success of your business, not only financially but culturally too. Your team define the culture of your business, and the culture of your business defines the success of your business. Great culture with great strategy = successful business. Poor culture with great strategy = a failing business. Pretty simple, the magic happens when your strategy and your team and its culture are aligned.So. Integral to ensuring your culture is strong is ensuring your team is being able to connect with their inner most ‘why’ or their driving forces. As humans we are all naturally curious, so providing opportunities for training and development, and encouraging your team to take on new challenges and learn new skills will help build inspiration, motivation and a desire to constantly learn.
Invest in your team
Your team is the backbone of your agency. There are always going to be fires that need to be put out when running an agency so ensuring your team is unified to tackle these fires is crucial to your success.Investing in your team’s development is crucial for the long-term success of your business, not only financially but culturally too. Your team define the culture of your business, and the culture of your business defines the success of your business. Great culture with great strategy = successful business. Poor culture with great strategy = a failing business. Pretty simple, the magic happens when your strategy and your team and its culture are aligned.So. Integral to ensuring your culture is strong is ensuring your team is being able to connect with their inner most ‘why’ or their driving forces. As humans we are all naturally curious, so providing opportunities for training and development, and encouraging your team to take on new challenges and learn new skills will help build inspiration, motivation and a desire to constantly learn.
By including these tips you can set your management agency up for success as your scale.
