Influencer marketing for musicians has continued to explode in 2021 and it is expected to sky rocket even further in 2022 as platforms like TikTok and Instagram Reels becomes a central component of an artist’s release strategy. Determining which influencers to work with to promote your music can be a tiresome and troubling journey. This space is important, but a lot of people feel overwhelmed when they try to figure out who to work with, how to go about getting your posts up and how to pay the influencers. But it doesn’t have to be that way. We’ve broken down some of the options you have as an artist to promote your music with influencers.

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Cold Reach-outs or DM

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Dm'ing influencers can be a suitable way to find the initial style of influencers you want to work with to promote your music.

For more information, read our blog: The Pros & Cons Of Dm'ing Influencers To Promote Music

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Influencer Marketplaces

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Not bound by number of influencers and with technology purpose built to help you promote your music on TikTok, marketplaces are great for both small and large budgets.

For more information, read our blog: The Pros & Cons Of Promoting Music With An Influencer Marketplace

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Our recommendation?

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Make sure your choice is a good fit for you and your music. If you are on a lean budget you may want to DM or use a marketplace to reach micro influencers, and if you have a large budget you may want to use a marketplace or agency to work with macro influencers. Whether your choice lies with SoundSmith as long as you are happy, we are happy.

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By working with SoundSmith we provide you a centralised location to also manage your campaign. For example, if you are working with 10 influencers at once, you are able to view the status of all the influencers in real time, whether they accepted or declined your campaign invitation, as well as whether they’ve posted, and how many days left they have to deliver their post.

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You may want to stick with a specialised platform such as SoundSmith which devotes all its time and resources to music marketing. A company built around growing artists and providing them with tools. We care about your results just as much as you do. We want to see people make a living from their art. There are so many talented artists out there who simply lack the right tools to be heard. SoundSmith has been built purely for you, the artist.

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If you're interested in SoundSmith, sign up here immediately with no strings attached!

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